UniAB is designed to help Shopify merchants make smarter pricing decisions through automated A/B price testing. We built this app to eliminate the guesswork around pricing and give store owners a simple, data-driven way to find the most profitable price point for any product.

1. Set up a Test campaign in UniAB

Step 1: General

• In the General section, enter a name for your test (e.g., “Price testing for Collection Snowboard”)
• Set the Start time for when you want the campaign to begin.
• Optionally, set an End time if you want the test to stop at a specific point. If left blank, the test will run continuously.

Step 2: Add Products and Set Prices

• Under Pricing settings, click Add products.
• Select the product(s) you want to test.
• For each product:
  • Original price (A) – Product’s current price.
  • Variant price (B) – The test price you want to compare.

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Tip: Try to test prices that are meaningfully different to generate clear insights.

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Step 3: Set Traffic split

In the Traffic group section, use the slider to decide how to divide visitor traffic:

• Slide left to give more traffic to Original price (A).
• Slide right to give more traffic to Variant price (B).
• Example: 50% / 50% split is recommended for balanced tests.

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Tip: If you want the check whether the test price appears correctly, set B to 100% traffic

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